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Filled with step-by-step advice on implementing the one-to-one marketing principles that Peppers and Rogers have made famous, this book also contains a special password allowing readers to access extensive online supplements on the authors' Web site.
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The One to One Fieldbook, Don Peppers, Martha Rogers, Bob Dorf
- Language
- Released
- 1999
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- The One to One Fieldbook
- Language
- English
- Authors
- Don Peppers, Martha Rogers, Bob Dorf
- Publisher
- Currency Doubleday
- Released
- 1999
- Format
- Paperback
- ISBN10
- 038549369x
- ISBN13
- 9780385493697
- Series
- Rating
- 3.45 out of 5
- Description
- Filled with step-by-step advice on implementing the one-to-one marketing principles that Peppers and Rogers have made famous, this book also contains a special password allowing readers to access extensive online supplements on the authors' Web site.