Martha Rogers Books

Shares strategies for maintaining business competitiveness in an increasingly transparent world, revealing the importance of professional honesty, solution-driven practices, and integrity-based customer support.

Back from the future -- Share of customer, not share of market -- Collaborate with your customers -- Differentiate customers, not just products -- Economies of scope, not economies of scale -- Manage your customers, not just your products -- Engage your customers in dialogue -- Take products to customers, not customers to products -- Make money protecting privacy, not threatening it -- Society at light speed

Enterprise One to One has taken its place alongside Don Peppers and Martha Rogers's The One to One Future as a marketing classic on how to sell more products to fewer customers through one-to-one marketing. In this brave new world, where microchip technology is making it possible for businesses to know their customers better than ever before, there is incredible opportunity to build unbreakable customer relationships.Peppers and Rogers explain the strategies needed to achieve killer competitive advantages in customer loyalty and unit margin. Among the things Enterprise One to One teaches are how to improve customer retention, not just incrementally but dramatically; how to increase your share of each customer's business over time; how to protect and increase your unit margin; and how to make the transition to the Interactive Age with today's new technologies.Enterprise One to One is the bible for successful marketing in today's competitive, high-tech world.

Discover insights from the pioneers of Customer Relationship Management in this compelling exploration of 1 to 1 initiatives. Visionary authors Don Peppers and Martha Rogers, Ph.D., delve into the challenges faced by managers at leading organizations like Xerox, General Electric, and British Airways. Through in-depth interviews with executives and over two dozen global case studies, the text examines the day-to-day realities of implementing 1 to 1 strategies. Readers will meet transformative leaders such as General Robert McDermott, who revolutionized USAA into a tech-savvy institution focused on customer needs, and Richard Vague, the CEO of First USA, who advocates for the "trusted agent" model in fostering lasting customer relationships. The book also highlights Nina Smith from Xerox, navigating complex sales channels, and Anne Lockie of the Royal Bank of Canada, who combines technology and human insight to connect with millions of customers. Additionally, Bruce Varner, a Texas fire chief, exemplifies customer service by training his team to value local citizens. These early adopters provide invaluable lessons for managers striving to navigate a rapidly evolving business landscape centered around customer needs, loyalty, and profitability. A vital resource for executives, this work serves as a roadmap for the future of customer-focused business strategies.

Mississippi MudNot on the MenuGone FishingFalling for YouContemporary Romance: Berta Dixon wants to attend a school in Biloxi to fulfill her dream of becoming an opera singer. But God has other plans and romance is on the way. Widow Dottie Jean Weaver is heading toward her fifty-fifth birthday, but love is standing in the background when she encounters an old high school flame. Sassy Hatchet, a widow in her fifties, is known for her peculiar temperament. She thinks she has life all figured out until God does something unexpected in her life. Sue Ellen Caldwell is living out her dream as a hairdresser at the RhondaVous Beauty Shop. She and the town's deputy sheriff have been friends since their school days, but does God have something else in mind for them?

Filled with step-by-step advice on implementing the one-to-one marketing principles that Peppers and Rogers have made famous, this book also contains a special password allowing readers to access extensive online supplements on the authors' Web site.

Set against the backdrop of contrasting lifestyles, the story explores the whirlwind romance between Ben Haynes, a charming cowboy from Kansas, and Boston socialite Amelia Carlyle. As they navigate their vastly different worlds, Amelia grapples with her quest for genuine happiness and the challenges of their unexpected relationship. The narrative delves into themes of love, identity, and the struggle to reconcile societal expectations with personal desires.