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This text explains how to implement a relationship marketing programme in your organization, supplies tools for measuring results, and explores the practical role of technology as a key enabler in successful relationship marketing. It also discusses relationship management.
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Relationship marketing, Ian Gordon
- Language
- Released
- 1998
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- (Hardcover)
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- Title
- Relationship marketing
- Language
- English
- Authors
- Ian Gordon
- Publisher
- John Wiley & Sons Canada
- Released
- 1998
- Format
- Hardcover
- ISBN10
- 0471641731
- ISBN13
- 9780471641735
- Series
- Rating
- 3.75 out of 5
- Description
- This text explains how to implement a relationship marketing programme in your organization, supplies tools for measuring results, and explores the practical role of technology as a key enabler in successful relationship marketing. It also discusses relationship management.