This text explains how to implement a relationship marketing programme in your organization, supplies tools for measuring results, and explores the practical role of technology as a key enabler in successful relationship marketing. It also discusses relationship management.
A Practical Guide to Building a Better World Using Data
Focusing on the built environment sector, the book highlights the challenges of effectively utilizing data and the reasons behind its underutilization. It offers practical strategies for leveraging data to enhance the construction and operation of assets, aligning them with societal needs. The text explores the impact of industry norms, culture, and individual behaviors on data success. Aimed at both newcomers and seasoned professionals, it presents a comprehensive approach to data management, advocating for improved outcomes in cost, schedule, quality, and sustainability.