Sold out
More about the book
Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors.
Book purchase
Analysis for Marketing Planning - Sixth Edition, Donald R. Lehmann, Russell S. Winer
- Language
- Released
- 2004
- Binding
- (Paperback)
We’ll email you as soon as we track it down.
Payment methods
No one has rated yet.
- Title
- Analysis for Marketing Planning - Sixth Edition
- Language
- English
- Authors
- Donald R. Lehmann, Russell S. Winer
- Publisher
- McGraw-Hill/Irwin
- Released
- 2004
- Format
- Paperback
- Pages
- 256
- ISBN10
- 0072865962
- ISBN13
- 9780072865967
- Series
- Tags
- Business, Marketing and PR
- Description
- Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors.