You'll get the exact copy in the photo
More about the book
"Geared toward students studying Marketing or Business Studies at the undergraduate level and post-graduate students on marketing-related programmes, this book is essential reading for participants in the Chartered Institute of Marketing (CIM) Diploma module on Marketing Communications." "Unlike many other texts on the subject that just describe how-to-do marketing, Marketing Communications: engagement, strategies and practice, Fourth Edition, provides the 'why' behind marketing communications with a variety of perspectives."--BOOK JACKET.
Book purchase
Marketing Communications, Chris Fill
- Language
- Released
- 2007
- Binding
- (Paperback),
- Book condition
- Good
- Price
- €6.49
Payment methods
We’re missing your review here.
- Title
- Marketing Communications
- Subtitle
- Engagements, Strategies and Practice
- Language
- English
- Authors
- Chris Fill
- Publisher
- Financial Times/Prentice Hall
- Released
- 2007
- Format
- Paperback
- Pages
- 911
- ISBN10
- 0273714163
- ISBN13
- 9780273714163
- Series
- Tags
- Business, Marketing and PR
- Rating
- 3.8 out of 5
- Description
- "Geared toward students studying Marketing or Business Studies at the undergraduate level and post-graduate students on marketing-related programmes, this book is essential reading for participants in the Chartered Institute of Marketing (CIM) Diploma module on Marketing Communications." "Unlike many other texts on the subject that just describe how-to-do marketing, Marketing Communications: engagement, strategies and practice, Fourth Edition, provides the 'why' behind marketing communications with a variety of perspectives."--BOOK JACKET.