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The New Strategic Brand Management, Jean Noël Kapferer
- Language
- Released
- 2008
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- The New Strategic Brand Management
- Language
- English
- Authors
- Jean Noël Kapferer
- Publisher
- Kogan Page
- Released
- 2008
- Format
- Paperback
- ISBN10
- 0749450851
- ISBN13
- 9780749450854
- Category
- Business and Economics