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- Title
- Marketing
- Subtitle
- Basic Concepts and Decisions - Fifth Edition
- Language
- English
- Authors
- William Pride M., O. C. Ferrell
- Publisher
- Houghton Mifflin Harcourt
- Released
- 1987
- Format
- Hardcover
- Pages
- 768
- ISBN10
- 0395357101
- ISBN13
- 9780395357101
- Series
- Description
- Includes index


