Bookbot

Branded?

Parameters

  • 104 pages
  • 4 hours of reading

More about the book

What would people think of me if I drove a Mercedes? Am I more "Gucci" than "Nike"? Our brand choices say a great deal about us as individuals. This work takes a lighthearted look at how brands behave, how they gather associations and what they mean to the people that buy them.

Publication

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Branded?, Gareth Williams

Language
Released
2000
product-detail.submit-box.info.binding
(Hardcover),
Book condition
Very Good
Price
€3.59

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