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What would people think of me if I drove a Mercedes? Am I more "Gucci" than "Nike"? Our brand choices say a great deal about us as individuals. This work takes a lighthearted look at how brands behave, how they gather associations and what they mean to the people that buy them.
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Branded?, Gareth Williams
- Language
- Released
- 2000
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Branded?
- Language
- English
- Authors
- Gareth Williams
- Publisher
- Victoria & Albert Museum
- Released
- 2000
- Format
- Hardcover
- Pages
- 104
- Series
- Description
- What would people think of me if I drove a Mercedes? Am I more "Gucci" than "Nike"? Our brand choices say a great deal about us as individuals. This work takes a lighthearted look at how brands behave, how they gather associations and what they mean to the people that buy them.