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Food packages are the weapons in the war to win a consumer's loyalty. With the huge investment required to develop new and compete with older brands, strategies are employed that would rival many military operations. Food Wrap is a profusely visual record of the contemporary packages that transcend the commonplace--the concepts are smart, the designs are beautiful, and what's more, they possess real appetite appeal.
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Food Wrap, Steven Heller, Anne Fink
- Language
- Released
- 1996
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Food Wrap
- Language
- English
- Authors
- Steven Heller, Anne Fink
- Released
- 1996
- Format
- Hardcover
- Pages
- 176
- ISBN10
- 3910052789
- ISBN13
- 9783910052789
- Series
- Description
- Food packages are the weapons in the war to win a consumer's loyalty. With the huge investment required to develop new and compete with older brands, strategies are employed that would rival many military operations. Food Wrap is a profusely visual record of the contemporary packages that transcend the commonplace--the concepts are smart, the designs are beautiful, and what's more, they possess real appetite appeal.