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Parameters
- 264 pages
- 10 hours of reading
More about the book
Crammed with facts and fascinating case studies, "Fashion Brands" explains how marketers and branding experts have turned clothes and accessories into objects of desire. This edition covers fashion bloggers and the rise of celebrity-endorsed products.
Book purchase
Fashion Brands, Mark Tungate
- Language
- Released
- 2008
- product-detail.submit-box.info.binding
- (Hardcover),
- Book condition
- Good
- Price
- €3.19
Payment methods
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- Title
- Fashion Brands
- Language
- English
- Authors
- Mark Tungate
- Publisher
- Kogan Page Publishers
- Released
- 2008
- Format
- Hardcover
- Pages
- 264
- ISBN10
- 0749453052
- ISBN13
- 9780749453053
- Series
- Tags
- Non-Fiction, Art & Culture, Business, Business & Management, Marketing & Sales, Fashion Themes, Fashion
- Rating
- 3.85 out of 5
- Description
- Crammed with facts and fascinating case studies, "Fashion Brands" explains how marketers and branding experts have turned clothes and accessories into objects of desire. This edition covers fashion bloggers and the rise of celebrity-endorsed products.