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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
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Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, David Meerman Scott
- Language
- Released
- 2015
- Binding
- (Paperback),
- Book condition
- Very Good
- Price
- €3.59
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- Title
- The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
- Language
- English
- Authors
- David Meerman Scott
- Publisher
- Wiley
- Released
- 2015
- Format
- Paperback
- Pages
- 458
- ISBN10
- 1119070481
- ISBN13
- 9781119070481
- Series
- Tags
- Non-Fiction, Business, Business & Management, References & Manuals, Marketing & Sales, Communication
- Rating
- 3.85 out of 5
- Description
- Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.