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Covers all current areas of business ranging from management and marketing to finance and accounting. Features a new chapter on statistics; direct, detailed guidelines for conducting systematic research to produce sound reports; extensive, practical, skill-building exercises that challenge students to think and apply their research knowledge; an in-depth discussion of computer-assisted data collection and analysis and much more.
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Research Methods for Business, Uma Sekaran, Roger Bougie
- Language
- Released
- 2018
- Binding
- (Paperback)
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- Title
- Research Methods for Business
- Subtitle
- A Skill- Building Approach
- Language
- English
- Authors
- Uma Sekaran, Roger Bougie
- Publisher
- Wiley
- Released
- 2018
- Format
- Paperback
- Pages
- 448
- ISBN10
- 8126571373
- ISBN13
- 9788126571376
- Series
- Tags
- Non-Fiction, Textbooks, Business, Business & Management, Management & HR, Marketing & Sales, Research
- Rating
- 3.95 out of 5
- Description
- Covers all current areas of business ranging from management and marketing to finance and accounting. Features a new chapter on statistics; direct, detailed guidelines for conducting systematic research to produce sound reports; extensive, practical, skill-building exercises that challenge students to think and apply their research knowledge; an in-depth discussion of computer-assisted data collection and analysis and much more.