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Strategic Management

Cases

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3.9(23)Add rating

Parameters

Pages
432 pages
Reading time
16 hours

More about the book

Strategic Management Cases,11e offers a practitioner-oriented perspective; focuses on skill-building in all major areas of strategy formation, implementation, and evaluation; and contains the most up-to-date compilation of cases available.The 38 featured cases include in the 11 th edition are mostly organized into pairs of rivals competing within various industries, such as cases on: Merck and Pfizer, Kellogg and Hershey Foods, Apple Computer and Dell Computer, Jet Blue Airways and AirTran Airways, USA Truck and Yellow Roadway, Wells Fargo and Janus Capital Group, Verizon Communicationsand XM Satellite Radio and Samsonite and Mohawk Industries.For consultants and other strategic planners.

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Strategic Management, Fred R. David

Language
Released
2007
product-detail.submit-box.info.binding
(Paperback),
Book condition
Very Good
Price
€5.59

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3.9
Very Good
23 Ratings

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