'Strategic Management' aims to be the most current, well written business policy textbook on the market. It meets AACSB guidelines which support a more practitioner orientation rather than a theory/research approach.
Fred R. David Books
Fred R. David is an internationally recognized scholar, author, and consultant in the field of strategic planning. His work centers on strategic management, evidenced by his influential textbook utilized in over 400 colleges and universities worldwide. His approach to teaching strategic planning is widely adopted and translated into multiple languages, underscoring his global impact on the discipline.
Strategic Management Cases,11e offers a practitioner-oriented perspective; focuses on skill-building in all major areas of strategy formation, implementation, and evaluation; and contains the most up-to-date compilation of cases available.The 38 featured cases include in the 11 th edition are mostly organized into pairs of rivals competing within various industries, such as cases on: Merck and Pfizer, Kellogg and Hershey Foods, Apple Computer and Dell Computer, Jet Blue Airways and AirTran Airways, USA Truck and Yellow Roadway, Wells Fargo and Janus Capital Group, Verizon Communicationsand XM Satellite Radio and Samsonite and Mohawk Industries.For consultants and other strategic planners.
This business policy textbook meets the AACSB guidelines, which support a more practical orientation over a theory/research based approach.
