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Strategic Management and Competitive Advantage. Concepts and Cases

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  • 640 pages
  • 23 hours of reading

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For strategy/strategic management. For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.

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Strategic Management and Competitive Advantage. Concepts and Cases, Jay Barney, William S. Hesterly

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Released
2006
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(Hardcover)
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Title
Strategic Management and Competitive Advantage. Concepts and Cases
Language
English
Publisher
Prentice Hall
Released
2006
Format
Hardcover
Pages
640
ISBN10
0131542745
ISBN13
9780131542747
Series
Rating
4 out of 5
Description
For strategy/strategic management. For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.