Sold out
"Economist" Pocket Marketing
The Essentials of Successful Marketing from A-Z
Authors
Book rating
More about the book
Defines the essentials of successful marketing through concise essays on the value of brands, advertising and goods for the future. It also includes an A-Z of marketing concepts and key terms from attributes and concept testing, to psychographics and value analysis.
Publication
Book purchase
"Economist" Pocket Marketing, Tim Hindle, Michael Thomas
- Language
- Released
- 1994
- Binding
- (Hardcover)
We’ll email you as soon as we track it down.
Payment methods
3.0
Okay
2 Ratings
We’re missing your review here.
- Title
- "Economist" Pocket Marketing
- Subtitle
- The Essentials of Successful Marketing from A-Z
- Language
- English
- Authors
- Tim Hindle, Michael Thomas
- Publisher
- Hamish Hamilton
- Released
- 1994
- Format
- Hardcover
- Pages
- 202
- ISBN10
- 0241002397
- ISBN13
- 9780241002391
- Series
- Tags
- Business, Marketing and PR
- Rating
- 3 out of 5
- Description
- Defines the essentials of successful marketing through concise essays on the value of brands, advertising and goods for the future. It also includes an A-Z of marketing concepts and key terms from attributes and concept testing, to psychographics and value analysis.