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Defines the essentials of successful marketing through concise essays on the value of brands, advertising and goods for the future. It also includes an A-Z of marketing concepts and key terms from attributes and concept testing, to psychographics and value analysis.
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"Economist" Pocket Marketing, Tim Hindle, Michael Thomas
- Language
- Released
- 1994
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- (Hardcover)
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- Title
- "Economist" Pocket Marketing
- Subtitle
- The Essentials of Successful Marketing from A-Z
- Language
- English
- Authors
- Tim Hindle, Michael Thomas
- Publisher
- Hamish Hamilton
- Released
- 1994
- Format
- Hardcover
- Pages
- 202
- ISBN10
- 0241002397
- ISBN13
- 9780241002391
- Series
- Rating
- 3 out of 5
- Description
- Defines the essentials of successful marketing through concise essays on the value of brands, advertising and goods for the future. It also includes an A-Z of marketing concepts and key terms from attributes and concept testing, to psychographics and value analysis.