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Global Marketing Strategies

Second Edition

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  • 899 pages
  • 32 hours of reading

More about the book

The authors combine their teaching and professional experience to present students with an authoritative viewpoint of international and global marketing. The text reflects modern global marketing with managerial views, strategic focus, and coverage of global marketing that apply to managers from any industry sector or any country.

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Global Marketing Strategies, Jean-Pierre Jeannet, Hennessey

  • Inscriptions / underlining
  • Major tear
Language
Released
1992
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(Hardcover),
Book condition
Damaged
Price
€2.26

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