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American business is in the midst of cataclysmic change. Corporate downsizing is increasing, causing disillusioned employees to establish home-based businesses. Using case studies, anecdotes, illustrations, and examples, the authors present their time-tested arsenal of tools most effective for this new, smaller startup.
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Guerrilla Marketing for the Home-based Business, Jay C. Levinson, Seth Godin
- Language
- Released
- 1995
- Binding
- (Paperback)
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- Title
- Guerrilla Marketing for the Home-based Business
- Language
- English
- Authors
- Jay C. Levinson, Seth Godin
- Publisher
- Houghton Mifflin Harcourt
- Released
- 1995
- Format
- Paperback
- ISBN10
- 0395742838
- ISBN13
- 9780395742839
- Series
- Rating
- 3.45 out of 5
- Description
- American business is in the midst of cataclysmic change. Corporate downsizing is increasing, causing disillusioned employees to establish home-based businesses. Using case studies, anecdotes, illustrations, and examples, the authors present their time-tested arsenal of tools most effective for this new, smaller startup.