Guerrilla Marketing for the Home-based Business

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American business is in the midst of cataclysmic change. Corporate downsizing is increasing, causing disillusioned employees to establish home-based businesses. Using case studies, anecdotes, illustrations, and examples, the authors present their time-tested arsenal of tools most effective for this new, smaller startup.

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Guerrilla Marketing for the Home-based Business, Seth Godin, Jay C. Levinson

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Released: 1995
Binding: (Paperback)

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Title: Guerrilla Marketing for the Home-based Business
Language: English
Authors: Seth Godin, Jay C. Levinson
Publisher: Houghton Mifflin Harcourt
Released: 1995
Format: Paperback
ISBN10: 0395742838
ISBN13: 9780395742839
Series
Categories: Non-Fiction Business & Management Marketing & Sales
Tags: Business
Rating: 3.45 out of 5
Description: American business is in the midst of cataclysmic change. Corporate downsizing is increasing, causing disillusioned employees to establish home-based businesses. Using case studies, anecdotes, illustrations, and examples, the authors present their time-tested arsenal of tools most effective for this new, smaller startup.