Seth Godin Books

When it comes to the climate, we don't need more marketing or anxiety. We need established facts and a plan for collective action.The climate is the fundamental issue of our time, yet it seems we can barely agree on what is really going on, let alone what needs to be done. We urgently need facts, not opinions. Insights, not statistics.The Carbon Almanac is a once-in-a-lifetime collaboration between hundreds of writers, researchers, thinkers, and leaders that focuses on what we know, what has come before, and what might happen next. With thousands of data points, articles and charts explaining carbon's impact on everything in our society, from our the economy to extreme weather events, it is the definitive source for facts and the basis for a global movement to fight climate change. This book isn't what the oil companies, marketers, activists, or politicians want you to believe. This is what's really happening, right now. Our planet is in trouble, and no one concerned group, corporation, country, or hemisphere canaddress this on its own. We are in this together. And it's not too late for concerted, collective action for change.

A full-color book about art, bravery and doing work that matters

"Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in generosity, empathy, and emotional labor. Learn how to identify the smallest viable audience. Build trust and permission with your market. Adopt the narratives your fans already use. Find the guts to create and release tension. And most of all, give people the tools and stories they can use to achieve their goals. It's time to stop lying, spamming, and feeling guilty about your work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. It's time to be seen by first learning how to see."--Jacket

Marketing strategy for maximum return, for large & small businesses.

Exploring 30 key virtues that have driven success in business, this book provides insights from a leader recognized as Boss of the Year in 1994. It highlights the principles that have inspired countless leaders, offering practical guidance and inspiration for those looking to enhance their leadership skills and foster a positive business environment.

If Seth Godin didn't exist, we'd need to invent him Fast Company

For anyone who feels trapped in a labyrinth of tradition, this book is compass, map and sledgehammer BUSINESS DESTINATIONS, February 10

Marketing is all around us. From your very first memories to the moment before you opened this book, you've been inundated by marketing. You learned to read from the logos on the side of the road, and you spend your time and your money in response to what marketers have paid to put in front of you. Marketing, more than a lake or a forest, is the landscape of our modern lives. Because marketing has been done to us for so long, we take it for granted. This is Marketing turns that upside down and opens the door for you to do something with marketing. To make something better. To cause a change you'd like to see in the world. To grow your project, but mostly to serve the people you care about.

From the bestselling author of Linchpin, Tribes, and The Dip comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world. Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along. With this book as your guide, you'll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.