Mass Communication Theory. An Introduction

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A comprehensive textbook on the fundamentals of mass communication with practical implications. Mass media, particularly print, television, and radio, play a crucial and increasingly significant role in modern societies. They serve as instruments of power, essential sources of interpretations of social reality, and keys to fame and status, while also providing considerable entertainment. As a result, mass media are subject to public scrutiny and regulation, and have become the focus of theoretical considerations. This publication is one of the most popular textbooks covering all major areas of mass media theory and functioning.