More about the book
This reader is revised annually and is packaged with every copy of the book for free. It contains articles and readings from popular sources like; Business Week,Wall Street Journal,and Forbes. The articles are sorted by chapter and coordinate with the organization of the text
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Applications in Basic Marketing, William D. Perreault (Jr.), Edmund Jerome Mc Carthy
- Language
- Released
- 2001
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- (Paperback)
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