Parameters
- 883 pages
- 31 hours of reading
More about the book
This new edition retains all the features that have made it a text enjoyed by students and used by marketers for many years. It is completely wired to the new electronic business world and what this means for marketing professionals in today's organisations.
Book purchase
Marketing, Various authors
- Language
- Released
- 2001
- product-detail.submit-box.info.binding
- (Paperback)
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