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More about the book
Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up-to-date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.
Book purchase
Marketing, David Mercer
- Inscriptions / underlining
- Language
- Released
- 1996
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Damaged
- Price
- €1.93
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