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Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up-to-date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.
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Marketing, David Mercer
- Language
- Released
- 1996
- Binding
- (Paperback)
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- Title
- Marketing
- Language
- English
- Authors
- David Mercer
- Publisher
- Blackwell
- Released
- 1996
- Format
- Paperback
- ISBN10
- 0631196382
- ISBN13
- 9780631196389
- Series
- Rating
- 3.35 out of 5
- Description
- Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up-to-date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.