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- 648 pages
- 23 hours of reading
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This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.
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Services Marketing, Jochen Wirtz, Christopher H. Lovelock
- Language
- Released
- 2010
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Services Marketing
- Subtitle
- People, Technology, Strategy
- Language
- English
- Authors
- Jochen Wirtz, Christopher H. Lovelock
- Publisher
- Pearson Education
- Released
- 2010
- Format
- Paperback
- Pages
- 648
- ISBN10
- 0136118747
- ISBN13
- 9780136118749
- Series
- Rating
- 3.8 out of 5
- Description
- This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.