Bookbot

Services Marketing

People, Technology, Strategy

Parameters

Pages
648 pages
Reading time
23 hours

More about the book

This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.

Book purchase

Services Marketing, Jochen Wirtz, Christopher H. Lovelock

Language
Released
2010
product-detail.submit-box.info.binding
(Paperback),
Book condition
Good
Price
€3.19

Payment methods

No one has rated yet.Add rating