More about the book
Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?"In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not.The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.
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Logo Design Workbook, Noreen Morioka, Terry Lee Stone, Sean Adams, Jennifer Hopkins, AdamsMorioka
- Language
- Released
- 2006
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Logo Design Workbook
- Subtitle
- A Hands-On Guide to Creating Logos
- Language
- English
- Publisher
- Rockport Publishers
- Released
- 2006
- Format
- Paperback
- Pages
- 240
- ISBN10
- 1592532349
- ISBN13
- 9781592532346
- Series
- Tags
- Non-Fiction, Art & Culture, Design
- Rating
- 3.4 out of 5
- Description
- Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?"In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not.The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.