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- 180 pages
- 7 hours of reading
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Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer A European Perspective by Gerrit Antonides and W. Fred van Raaij.
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Cases in Consumer Behaviour, Gerrit Antonides, W. Fred van Raaij
- Language
- Released
- 1999
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Cases in Consumer Behaviour
- Language
- English
- Authors
- Gerrit Antonides, W. Fred van Raaij
- Publisher
- John Wiley & Sons
- Released
- 1999
- Format
- Paperback
- Pages
- 180
- ISBN10
- 0471987816
- ISBN13
- 9780471987819
- Series
- Rating
- 4 out of 5
- Description
- Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer A European Perspective by Gerrit Antonides and W. Fred van Raaij.