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"...Customers Included provides a roadmap for any executive or entrepreneur who wants to create better products and services. Using real-world case studies - from Apple, Netflix, and Walmart to an African hand pump, a New York City park, and the B-17 bomber - the book clearly explains why including the customer is an essential ingredient of success for any team, company, or organization..."--Publisher description
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Customers Included. How to Transform Products, Companies, and the World - With a Single Step, Mark Hurst, Philip Terry
- Language
- Released
- 2013
- Binding
- (Hardcover)
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- Title
- Customers Included. How to Transform Products, Companies, and the World - With a Single Step
- Language
- English
- Authors
- Mark Hurst, Philip Terry
- Publisher
- Creative Good
- Released
- 2013
- Format
- Hardcover
- Pages
- 194
- ISBN10
- 0979368111
- ISBN13
- 9780979368110
- Series
- Categories
- Tags
- Business
- Rating
- 3.9 out of 5
- Description
- "...Customers Included provides a roadmap for any executive or entrepreneur who wants to create better products and services. Using real-world case studies - from Apple, Netflix, and Walmart to an African hand pump, a New York City park, and the B-17 bomber - the book clearly explains why including the customer is an essential ingredient of success for any team, company, or organization..."--Publisher description