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The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, President of Apple Products. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.
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The Macintosh Way, Guy Kawasaki
- Language
- Released
- 1990
- Binding
- (Paperback)
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- Title
- The Macintosh Way
- Language
- English
- Authors
- Guy Kawasaki
- Publisher
- HarperCollins Publishers
- Released
- 1990
- Format
- Paperback
- Pages
- 228
- Series
- Tags
- Non-Fiction, Historical Themes, History, Business, Business & Management, Technology & Engineering, Self-Help, Technology, Management & HR, Entrepreneurship
- Description
- The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, President of Apple Products. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.