Sold out
Parameters
- 228 pages
- 8 hours of reading
More about the book
The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, President of Apple Products. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.
Book purchase
The Macintosh Way, Guy Kawasaki
- Language
- Released
- 1990
- product-detail.submit-box.info.binding
- (Paperback)
We’ll email you as soon as we track it down.
Payment methods
No one has rated yet.
- Title
- The Macintosh Way
- Language
- English
- Authors
- Guy Kawasaki
- Publisher
- HarperCollins Publishers
- Released
- 1990
- Format
- Paperback
- Pages
- 228
- Series
- Tags
- Non-Fiction, Business, Business & Management, Self-Help, Management & HR, Entrepreneurship, Business Management
- Description
- The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, President of Apple Products. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.