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Emphasizing both strategic and practical aspects of customer care, this work explains how gaining customer commitment and motivating employees to deliver an excellent service at all of a company's touch points can ensure successful results and satisfied customers.
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Customer Care Excellence, Sarah Cook
- Language
- Released
- 2008
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- (Paperback)
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- Title
- Customer Care Excellence
- Subtitle
- How to Create an Effective Customer Focus
- Language
- English
- Authors
- Sarah Cook
- Publisher
- Kogan Page Publishers
- Released
- 2008
- Format
- Paperback
- Pages
- 288
- ISBN10
- 0749450665
- ISBN13
- 9780749450663
- Series
- Rating
- 4 out of 5
- Description
- Emphasizing both strategic and practical aspects of customer care, this work explains how gaining customer commitment and motivating employees to deliver an excellent service at all of a company's touch points can ensure successful results and satisfied customers.