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Customer Care Excellence sets the scene for customer care against a backdrop of increasing customer expectations, globalization and developing technology. Using international case studies and examples (including ebay, Virgin and Aviva) it looks to define really excellent service and shows how organizations can create customer focus.
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Customer Care Excellence - 6th Edition, Sarah Cook
- Language
- Released
- 2010
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- (Paperback)
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- Title
- Customer Care Excellence - 6th Edition
- Language
- English
- Authors
- Sarah Cook
- Publisher
- Kogan Page Ltd
- Released
- 2010
- Format
- Paperback
- Pages
- 278
- ISBN10
- 0749457058
- ISBN13
- 9780749457051
- Series
- Rating
- 4 out of 5
- Description
- Customer Care Excellence sets the scene for customer care against a backdrop of increasing customer expectations, globalization and developing technology. Using international case studies and examples (including ebay, Virgin and Aviva) it looks to define really excellent service and shows how organizations can create customer focus.