Sold out but wanted!
Parameters
- 600 pages
- 21 hours of reading
More about the book
"Students of introductory Health Care Marketing courses need an engaging, informative, and up-to-date, understandable resource that explains the basic principles of marketing and strategy in a health care setting. With new content on social media and digital marketing, a thorough consideration of ethics, and more multimedia content, the new edition of Essentials of Health Care Marketing is the most current, comprehensive, and engaging Health Care Marketing text available"--
Book purchase
Essentials of Health Care Marketing - Fifth Edition, Eric N. Berkowitz
- Language
- Released
- 2021
- product-detail.submit-box.info.binding
- (Paperback)
We’ll email you as soon as we track it down.
Payment methods
We’re missing your review here.
- Title
- Essentials of Health Care Marketing - Fifth Edition
- Language
- English
- Authors
- Eric N. Berkowitz
- Publisher
- Jones & Bartlett Publishers
- Released
- 2021
- Format
- Paperback
- Pages
- 600
- ISBN10
- 1284200159
- ISBN13
- 9781284200157
- Series
- Rating
- 5 out of 5
- Description
- "Students of introductory Health Care Marketing courses need an engaging, informative, and up-to-date, understandable resource that explains the basic principles of marketing and strategy in a health care setting. With new content on social media and digital marketing, a thorough consideration of ethics, and more multimedia content, the new edition of Essentials of Health Care Marketing is the most current, comprehensive, and engaging Health Care Marketing text available"--