Eric N. Berkowitz Books
Dr. Eric N. Berkowitz is a distinguished academic whose scholarship delves into the intricate world of marketing. His extensive research and teaching career have shaped the understanding of marketing principles and practices, offering valuable insights for students and professionals alike. Through his academic contributions, Berkowitz has cemented his legacy as a significant figure in the field of marketing education.
Essentials of Health Care Marketing - Fifth Edition
- 600 pages
- 21 hours of reading
"Students of introductory Health Care Marketing courses need an engaging, informative, and up-to-date, understandable resource that explains the basic principles of marketing and strategy in a health care setting. With new content on social media and digital marketing, a thorough consideration of ethics, and more multimedia content, the new edition of Essentials of Health Care Marketing is the most current, comprehensive, and engaging Health Care Marketing text available"--
