Sold out
Product Juggernauts
How Companies Mobilize to Generate a Stream of Market Winners
Book rating
More about the book
This text provides guidelines for determining the products customers want and the designing of products they want to buy. It shows how to create and manage a business strategy based on successful new products, giving ideas from different industries and widely scattered nations. The book also combines fiction with theory from real, contemporary companies.
Book purchase
Product Juggernauts, P. Ranganath Nayak, Jean-Philippe Deschamps
- Language
- Released
- 1995
- Binding
- (Hardcover)
We’ll email you as soon as we track it down.
Payment methods
3.5
Okay
4 Ratings
We’re missing your review here.
- Title
- Product Juggernauts
- Subtitle
- How Companies Mobilize to Generate a Stream of Market Winners
- Language
- English
- Publisher
- Harvard Business Review Press
- Released
- 1995
- Format
- Hardcover
- Pages
- 472
- ISBN10
- 0875843417
- ISBN13
- 9780875843414
- Series
- Tags
- Business
- Rating
- 3.5 out of 5
- Description
- This text provides guidelines for determining the products customers want and the designing of products they want to buy. It shows how to create and manage a business strategy based on successful new products, giving ideas from different industries and widely scattered nations. The book also combines fiction with theory from real, contemporary companies.