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This text provides guidelines for determining the products customers want and the designing of products they want to buy. It shows how to create and manage a business strategy based on successful new products, giving ideas from different industries and widely scattered nations. The book also combines fiction with theory from real, contemporary companies.
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Product Juggernauts, Jean-Philippe Deschamps, P. Ranganath Nayak
- Language
- Released
- 1995
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Product Juggernauts
- Subtitle
- How Companies Mobilize to Generate a Stream of Market Winners
- Language
- English
- Publisher
- Harvard Business Review Press
- Released
- 1995
- Format
- Hardcover
- Pages
- 472
- ISBN10
- 0875843417
- ISBN13
- 9780875843414
- Series
- Rating
- 3.5 out of 5
- Description
- This text provides guidelines for determining the products customers want and the designing of products they want to buy. It shows how to create and manage a business strategy based on successful new products, giving ideas from different industries and widely scattered nations. The book also combines fiction with theory from real, contemporary companies.