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More about the book
This text provides guidelines for determining the products customers want and the designing of products they want to buy. It shows how to create and manage a business strategy based on successful new products, giving ideas from different industries and widely scattered nations. The book also combines fiction with theory from real, contemporary companies.
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Product Juggernauts, Jean-Philippe Deschamps, P. Ranganath Nayak
- Language
- Released
- 1995
- product-detail.submit-box.info.binding
- (Hardcover)
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