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- 236 pages
- 9 hours of reading
More about the book
This is not a book just for copywriters and other advertising experts but a book for every business owner, marketing expert or anyone who needs to increase sales. The reason why is because it deals with how to channel the forces in the marketplace which control sales. Put simply, Gene's book addresses the universal problem of all copywriting: How to write a headline — and an ad that follows it — that will open up a whole new market.
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Breakthrough Advertising, Eugene M. Schwartz, Martin Edelston
- Language
- Released
- 2004
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Breakthrough Advertising
- Language
- English
- Authors
- Eugene M. Schwartz, Martin Edelston
- Publisher
- Bottom Line Books
- Released
- 2004
- Format
- Hardcover
- Pages
- 236
- ISBN10
- 0887232981
- ISBN13
- 9780887232985
- Series
- Tags
- Non-Fiction, Social Sciences, Business, Business & Management, Self-Help, Psychological Topics, Psychology, Marketing & Sales, Finance, Entrepreneurship, Writing, Communication
- Rating
- 4.55 out of 5
- Description
- This is not a book just for copywriters and other advertising experts but a book for every business owner, marketing expert or anyone who needs to increase sales. The reason why is because it deals with how to channel the forces in the marketplace which control sales. Put simply, Gene's book addresses the universal problem of all copywriting: How to write a headline — and an ad that follows it — that will open up a whole new market.