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- 420 pages
- 15 hours of reading
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Neue Wissenschaftliche Bibliothek - 52: Marketingtheorie, Werner Kroeber-Riel
- Language
- Released
- 1972
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- Title
- Neue Wissenschaftliche Bibliothek - 52: Marketingtheorie
- Subtitle
- verhaltensorientierte Erklärungen von Marktreaktionen
- Language
- German
- Authors
- Werner Kroeber-Riel
- Publisher
- Kiepenheuer & Witsch
- Released
- 1972
- Pages
- 420
- ISBN10
- 3462008978
- ISBN13
- 9783462008975
- Series