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Eyetracking is a hot new field in user interface design. The authors demonstrate what can be learned from users' eye paths over a broad variety of Web designs. Readers learn how much a users' goal or task influences the way to read and traverse a Web site, how to react to advertising and design elements that look like ads, and much more.
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Eyetracking Web Usability, Jakob Nielsen, Kara Pernice
- Language
- Released
- 2010
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- (Paperback)
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- Title
- Eyetracking Web Usability
- Language
- English
- Authors
- Jakob Nielsen, Kara Pernice
- Publisher
- New Riders Publishing
- Released
- 2010
- Format
- Paperback
- ISBN10
- 0321498364
- ISBN13
- 9780321498366
- Series
- Tags
- Non-Fiction, Social Sciences, Business, Business & Management, Technology & Engineering, Computers & Internet
- Rating
- 3.75 out of 5
- Description
- Eyetracking is a hot new field in user interface design. The authors demonstrate what can be learned from users' eye paths over a broad variety of Web designs. Readers learn how much a users' goal or task influences the way to read and traverse a Web site, how to react to advertising and design elements that look like ads, and much more.