Jakob Nielsen is a foremost authority on web usability, renowned for pioneering the "discount usability engineering" movement. His work emphasizes swift and economical improvements to user interfaces, leading to the invention of numerous methods, including heuristic evaluation. He has dedicated his expertise to making the web more user-friendly, holding numerous patents for innovations in this area. Nielsen's contributions also include defining five key quality components of usability: learnability, efficiency, memorability, errors, and satisfaction.
With the world continuing to shrink into a "global village, " software companies are working to make programs that transcend language and cultural borders. One such way is through international user interfaces where the software is prepared so that it can be easily localized in each country. This book focuses on user interfaces, exploring what they can do, and what they need to do to become commercially viable.
Deals with content and page design, designing for ease of navigation and users with disabilities. This book presents a series of principles which show: that web users want to find what they're after quickly; and, that if they don't know what they're after, they want to browse quickly and access information they come across in a logical manner.
Offers insights into designing websites and apps for smart phone and tablet users.
Eyetracking is a hot new field in user interface design. The authors demonstrate what can be learned from users' eye paths over a broad variety of Web designs. Readers learn how much a users' goal or task influences the way to read and traverse a Web site, how to react to advertising and design elements that look like ads, and much more.
