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"John Egan needs to be congratulated on producing a thoroughly engaging and lively written text that relates theory to practice. I am sure it will be appreciated by teachers of marketing, not just in the UK, but around the world." David A. Kirby, University of SurreyRelationship Marketing: Exploring Relational Strategies in Marketing, 2e comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice. Based principally on the concepts and theories surrounding relationship marketing, John Egan critically reviews and analyses what has been described as 'marketing's new paradigm'. A complete package of supplements is available to assist students and instructors in using this book.
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Relationship Marketing, John Egan
- Language
- Released
- 2004
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Relationship Marketing
- Subtitle
- Exploring Relational Strategies in Marketing - Second Edition
- Language
- English
- Authors
- John Egan
- Publisher
- Prentice Hall
- Released
- 2004
- Format
- Paperback
- Pages
- 296
- ISBN10
- 0273686232
- ISBN13
- 9780273686231
- Series
- Rating
- 1 out of 5
- Description
- "John Egan needs to be congratulated on producing a thoroughly engaging and lively written text that relates theory to practice. I am sure it will be appreciated by teachers of marketing, not just in the UK, but around the world." David A. Kirby, University of SurreyRelationship Marketing: Exploring Relational Strategies in Marketing, 2e comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice. Based principally on the concepts and theories surrounding relationship marketing, John Egan critically reviews and analyses what has been described as 'marketing's new paradigm'. A complete package of supplements is available to assist students and instructors in using this book.