"Public Relations: Contemporary Issues and Techniques" serves as a comprehensive guide to modern PR management, covering a wide array of techniques used in both in-house and agency settings. It features updated content on multimedia, globalization, and recent case studies, providing practical strategies and theoretical insights for students and professionals alike.
Exploring the concept of relationship marketing, this book delves into strategies that prioritize long-term customer engagement over short-term sales. It highlights the importance of building strong connections with clients, utilizing personalized communication and tailored experiences. The text emphasizes the role of trust and loyalty in fostering sustainable business growth, offering practical insights and case studies that illustrate successful implementations. Readers will discover how to effectively leverage relationships to enhance brand value and customer satisfaction.
John Egan, a Sydney poet with extensive teaching experience, focuses on themes of memory and the sea while also exploring the natural world, urban life, social issues, and Australian history. He has published multiple works, including five collections, a verse novel, and several collaborations. His literary journey began with a chapbook from the Melbourne Poets Union, showcasing his deep connection to both poetry and the diverse landscapes of Australia.
The poetry collection showcases John Egan's ability to transform keen observations of the world into concise and creative verse. His work reflects a serene integrity, inviting readers to explore the complexities of Australian urban landscapes through vivid imagery. Egan's writing encourages a fresh perspective on familiar surroundings, making the reading experience both enjoyable and thought-provoking.
John Egan, a Sydney poet and former high school English teacher, draws inspiration from memory and the sea, reflecting on the natural world, urban settings, and social issues in his work. With a rich background in education, he has taught at various institutions, including the University of NSW and Wollongong University College. Since retiring in 2013, he has published extensively, including five full collections and numerous chapbooks, showcasing his diverse poetic voice and commitment to exploring complex themes.
The poems showcase John Egan's keen perception and rich life experiences, inviting readers into a world filled with evocative imagery, nostalgia, humor, and beauty. His eloquent word-weaving and sensitivity create an engaging reading experience, making his work a delightful exploration of contemporary Australian literature.
Set against the backdrop of the catastrophic 1755 Lisbon earthquake, this book explores the mysteries of Portuguese exploration in the East Indies and beyond. It raises provocative questions about secret voyages across the Tordesillas treaty line, including potential early mapping of Australia's east coast and the origins of the Mahogany Ship. The narrative delves into lost records, archaeological discoveries, and the enigmatic Mendonça expedition of 1521, challenging established historical narratives and inviting readers to reconsider the extent of Portugal's maritime legacy.
The collection features poems that exhibit a remarkable fluidity, with poetic techniques expertly woven into the fabric of the work. Readers may find themselves pausing to reflect on their personal connections to the verses or to revisit the clarity of the preceding lines. The richness and depth of the poems invite contemplation, encouraging a lingering engagement with the text.
"Marketing Communications" is a popular textbook that introduces students to various marketing tools, theories, and strategies. The fourth edition includes updates on the impact of Covid-19, new case studies from major brands, and covers relevant topics like online retail and marketing ethics. Essential for marketing students.
This book tells the story of how John Egan gradually overcame the odds and, piece by piece, rebuilt this great company, winning over the workforce, the overseas dealers and, most important of all, the customers. Working with Margaret Thatcher and her Government, Egan and his team of managers overcame every obstacle, every set-back, every challenge. Again and again, it looked impossible. Yet using innovative techniques, intelligence, eloquence, openness, motor racing and much more, they saved this most charismatic company which has created some of the finest and most loved motor cars of all time.It is an amazing story that will appeal equally to car enthusiasts, those in business and readers interested in social history.