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The Prosecco Way of Life

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  • 160 pages
  • 6 hours of reading

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"I have always thought that wine, before it becomes the liquid we know, is something completely different. For those who, like me, produce it, it can take on countless meanings. Wine is thought, philosophy. It is an abstract concept that becomes concrete reality first in the mind and then in the bottle. Wine is a way of thinking, a hypothesis, a dream, an idea that grows, the recognition of one's creativity, the reflection of one's ego, the ability to imagine what to expect from the future and to create a dialogue with time. Wine is personal memory and collective history. It is today, and at the same time it is the past and the future. Wine is science, knowledge, and tradition that can pave the way to success. It is innovation, experimentation, and love for nature, ethics, and the environment. It is a desire for sharing and a collection of emotions and sensory perceptions with which to communicate one's knowledge."

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The Prosecco Way of Life, Primo Franco

Language
Released
2019
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Title
The Prosecco Way of Life
Language
English
Released
2019
Format
Paperback
Pages
160
ISBN10
8899876339
ISBN13
9788899876333
Series
Description
"I have always thought that wine, before it becomes the liquid we know, is something completely different. For those who, like me, produce it, it can take on countless meanings. Wine is thought, philosophy. It is an abstract concept that becomes concrete reality first in the mind and then in the bottle. Wine is a way of thinking, a hypothesis, a dream, an idea that grows, the recognition of one's creativity, the reflection of one's ego, the ability to imagine what to expect from the future and to create a dialogue with time. Wine is personal memory and collective history. It is today, and at the same time it is the past and the future. Wine is science, knowledge, and tradition that can pave the way to success. It is innovation, experimentation, and love for nature, ethics, and the environment. It is a desire for sharing and a collection of emotions and sensory perceptions with which to communicate one's knowledge."