Marketing

De essentie - 13e editie

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332 pages
12 hours of reading

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How do we get you moving? By placing you–the customer–in the driver’s seat. Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.

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Marketing, Philip Kotler, Gary Armstrong, Tom Barchelt, Paul van der Hoek

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Released: 2016
Binding: (Paperback)

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Title: Marketing
Subtitle: De essentie - 13e editie
Language: Dutch
Authors: Philip Kotler, Gary Armstrong, Tom Barchelt, Paul van der Hoek
Publisher: Pearson
Released: 2016
Format: Paperback
Pages: 332
ISBN10: 9043033952
ISBN13: 9789043033954
Series
Categories: Non-Fiction Textbooks
Non-Fiction Business & Management Marketing & Sales
Tags: Business, Marketing and PR
First published: 1999
Original title: Marketing: An Introduction
Rating: 4.15 out of 5
Description: How do we get you moving? By placing you–the customer–in the driver’s seat. Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.