How to Write a Successful Marketing Plan

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Here's everything you need to know to create a disciplined, comprehensive, "real-world" marketing plan. This second edition offers 50% more information -- data, ideas, worksheets, and strategic thinking. All-new chapters on linking target market and marketing objectives to sales, setting communication goals, executing the plan, and market research and testing. How to Write a Successful Marketing Plan: -- Details what information you need to prepare your plan -- Provides a 10-step method that lets you write a plan that quantitatively links all elements of the plan to deliver the sales objectives -- Helps you gather and apply the information you need to make the right strategic decisions