How to Write a Successful Marketing Plan
A Disciplined and Comprehensive Approach - Second Edition - Revised and Expanded
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- 510 pages
- 18 hours of reading
More about the book
Here's everything you need to know to create a disciplined, comprehensive, "real-world" marketing plan. This second edition offers 50% more information -- data, ideas, worksheets, and strategic thinking. All-new chapters on linking target market and marketing objectives to sales, setting communication goals, executing the plan, and market research and testing. How to Write a Successful Marketing Plan: -- Details what information you need to prepare your plan -- Provides a 10-step method that lets you write a plan that quantitatively links all elements of the plan to deliver the sales objectives -- Helps you gather and apply the information you need to make the right strategic decisions
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How to Write a Successful Marketing Plan, Roman G. Hiebing Jr., Scott W. Cooper
- Language
- Released
- 1997
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- How to Write a Successful Marketing Plan
- Subtitle
- A Disciplined and Comprehensive Approach - Second Edition - Revised and Expanded
- Language
- English
- Authors
- Roman G. Hiebing Jr., Scott W. Cooper
- Publisher
- NTC Business Books
- Released
- 1997
- Format
- Hardcover
- Pages
- 510
- ISBN10
- 0844232025
- ISBN13
- 9780844232027
- Series
- Tags
- Non-Fiction, Business, Business & Management, Economics, Management & HR, Marketing and PR, Planning
- Rating
- 3 out of 5
- Description
- Here's everything you need to know to create a disciplined, comprehensive, "real-world" marketing plan. This second edition offers 50% more information -- data, ideas, worksheets, and strategic thinking. All-new chapters on linking target market and marketing objectives to sales, setting communication goals, executing the plan, and market research and testing. How to Write a Successful Marketing Plan: -- Details what information you need to prepare your plan -- Provides a 10-step method that lets you write a plan that quantitatively links all elements of the plan to deliver the sales objectives -- Helps you gather and apply the information you need to make the right strategic decisions