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- 180 pages
- 7 hours of reading
More about the book
This text sets out a case for global branding as a key instrument for forging a fundamental reorientation of world economic trends. Through the targeted development and utilization of strong branding techniques, Simon Anholt argues that poorer countries can employ classic rich-nation marketing tricks to turn the forces of global markets to their advantage.
Book purchase
Brand New Justice, Simon Anholt
- Language
- Released
- 2003
- product-detail.submit-box.info.binding
- (Hardcover),
- Book condition
- Damaged
- Price
- €0.79
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- Title
- Brand New Justice
- Subtitle
- The Upside of Global Branding
- Language
- English
- Authors
- Simon Anholt
- Publisher
- Butterworth-Heinemann
- Released
- 2003
- Format
- Hardcover
- Pages
- 180
- ISBN10
- 0750656999
- ISBN13
- 9780750656993
- Series
- Tags
- Non-Fiction, Social Sciences, Business, Business & Management, Political Science & Politics, Economics, Management & HR, Marketing and PR, Political Theories, Globalization, Advertising and Promotion, International Economic Relations
- Rating
- 4.4 out of 5
- Description
- This text sets out a case for global branding as a key instrument for forging a fundamental reorientation of world economic trends. Through the targeted development and utilization of strong branding techniques, Simon Anholt argues that poorer countries can employ classic rich-nation marketing tricks to turn the forces of global markets to their advantage.