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Preismanagement - 3. Auflage

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Strategische Rahmenbedingungen des Preismanagements Analysephase Entscheidungsphase Umsetzungsphase Preis-Controlling (Preis-Monitoring) Branchenspezifisches Preismanagement

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Preismanagement - 3. Auflage, Hermann Simon, Martin Faßnacht

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2008
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