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- 240 pages
- 9 hours of reading
More about the book
In the early 1990s the design professions were the first to intuit and interpret the new technical logic of the digital age: digital mass- customization (the use of digital tools to mass-produce variations at no extra cost) has already changed the way we produce and consume almost everything, and the same technology applied to commerce at large is now heralding a new society without scale - a flat marginal cost society where bigger markets will not make anything cheaper.
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The Second Digital Turn, Mario Carpo
- Language
- Released
- 2017
- Binding
- (Paperback)
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- Title
- The Second Digital Turn
- Language
- English
- Authors
- Mario Carpo
- Publisher
- MIT Press
- Released
- 2017
- Format
- Paperback
- Pages
- 240
- ISBN10
- 0262534029
- ISBN13
- 9780262534024
- Series
- Categories
- Tags
- Historical Themes, Business, Psychological Topics, Philosophical Topics, Art, Architecture, USA, Technology, History of Art, Marketing and PR, Culture, Employment, Engineering, Graphic Design, Innovation, Advertising and Promotion, Social Aspects, History of Architecture, Automation, Theory of Architecture
- Rating
- 4.15 out of 5
- Description
- In the early 1990s the design professions were the first to intuit and interpret the new technical logic of the digital age: digital mass- customization (the use of digital tools to mass-produce variations at no extra cost) has already changed the way we produce and consume almost everything, and the same technology applied to commerce at large is now heralding a new society without scale - a flat marginal cost society where bigger markets will not make anything cheaper.