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In the early 1990s the design professions were the first to intuit and interpret the new technical logic of the digital age: digital mass- customization (the use of digital tools to mass-produce variations at no extra cost) has already changed the way we produce and consume almost everything, and the same technology applied to commerce at large is now heralding a new society without scale - a flat marginal cost society where bigger markets will not make anything cheaper.
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The Second Digital Turn, Mario Carpo
- Language
- Released
- 2017
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- The Second Digital Turn
- Language
- English
- Authors
- Mario Carpo
- Publisher
- MIT Press
- Released
- 2017
- Format
- Paperback
- Pages
- 240
- ISBN10
- 0262534029
- ISBN13
- 9780262534024
- Series
- Tags
- Non-Fiction, Art & Culture, Historical Themes, True Stories, Business, Business & Management, Hobby, Psychological Topics, Philosophical Topics, Art, Architecture, Architecture & Urbanism, Economics, USA, Opinion Journalism & Essays, Technology, Design, Art History & Criticism, History of Art, Marketing and PR, Culture, Books, Employment, Engineering, Graphic Design, Innovation, Advertising and Promotion, Social Aspects, History of Architecture, Automation, Theory of Architecture
- Rating
- 4.15 out of 5
- Description
- In the early 1990s the design professions were the first to intuit and interpret the new technical logic of the digital age: digital mass- customization (the use of digital tools to mass-produce variations at no extra cost) has already changed the way we produce and consume almost everything, and the same technology applied to commerce at large is now heralding a new society without scale - a flat marginal cost society where bigger markets will not make anything cheaper.