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Parameters
- 236 pages
- 9 hours of reading
More about the book
Looks at the varied and sometimes complicated array of techniques known collectively as marketing research. This book introduces marketing research to readers who seek a clear and concise exposition of the topic so that they can interpret, commission, and use research in business.
Book purchase
Understanding & Designing Marketing Research, John R. Webb
- Language
- Released
- 1992,
- Book condition
- Good
- Price
- €5.19
Payment methods
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- Title
- Understanding & Designing Marketing Research
- Language
- English
- Authors
- John R. Webb
- Publisher
- Dryden Press
- Released
- 1992
- Pages
- 236
- ISBN10
- 0030990130
- ISBN13
- 9780030990137
- Series
- Tags
- Non-Fiction, Social Sciences, Business, Business & Management, Technology, Marketing & Sales, Research
- Description
- Looks at the varied and sometimes complicated array of techniques known collectively as marketing research. This book introduces marketing research to readers who seek a clear and concise exposition of the topic so that they can interpret, commission, and use research in business.