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- 368 pages
- 13 hours of reading
More about the book
Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.
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Trend-Driven Innovation, Henry Mason, David Mattin, Maxwell Luthy, Delia Dumitrescu, Alexander Osterwalder
- Language
- Released
- 2015
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- (Paperback)
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- Title
- Trend-Driven Innovation
- Subtitle
- Beat Accelerating Customer Expectations
- Language
- English
- Publisher
- John Wiley & Sons Inc
- Released
- 2015
- Format
- Paperback
- Pages
- 368
- ISBN10
- 1119076315
- ISBN13
- 9781119076315
- Series
- Tags
- Non-Fiction, Art & Culture, Business, Business & Management, Self-Help, Design, Entrepreneurship
- Rating
- 4 out of 5
- Description
- Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.