Alexander Osterwalder

Alex Osterwalder is a leading author, entrepreneur, and in-demand speaker whose work has reshaped how established companies do business and new ventures get started. He is renowned for simplifying the strategy development process, translating complex concepts into digestible visual models. Co-inventor of the Business Model Canvas and Value Proposition Canvas, his practical tools are trusted by millions of business practitioners at leading global companies. His books, including the international bestseller Business Model Generation, offer actionable frameworks for managing strategy, growth, and transformation. Osterwalder's ideas and strategies are globally recognized and applied in top companies and at innovation conferences worldwide.