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Emotionomics
Leveraging Emotions for Business Success - 2ND EDITION
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Emotionomics draws on insights gathered through facial coding to show how to measure and manage the emotional response of customers and employees, leading to competitive advantage and business success.
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Emotionomics, Philip Kotler, Dan Hill, Sam Simon
- Language
- Released
- 2010
- Binding
- (Paperback)
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- Title
- Emotionomics
- Subtitle
- Leveraging Emotions for Business Success - 2ND EDITION
- Language
- English
- Authors
- Philip Kotler, Dan Hill, Sam Simon
- Publisher
- Kogan Page
- Released
- 2010
- Format
- Paperback
- Pages
- 288
- ISBN10
- 0749461896
- ISBN13
- 9780749461898
- Series
- Categories
- First published
- 2009
- Original title
- Emotionomics
- Rating
- 2.5 out of 5
- Description
- Emotionomics draws on insights gathered through facial coding to show how to measure and manage the emotional response of customers and employees, leading to competitive advantage and business success.