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Emotionomics

Leveraging Emotions for Business Success - 2ND EDITION

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Emotionomics draws on insights gathered through facial coding to show how to measure and manage the emotional response of customers and employees, leading to competitive advantage and business success.

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Emotionomics, Dan Hill, Sam Simon, Philip Kotler

Language
Released
2010
product-detail.submit-box.info.binding
(Paperback),
Book condition
Good
Price
€4.99

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Title
Emotionomics
Subtitle
Leveraging Emotions for Business Success - 2ND EDITION
Released
2010
Format
Paperback
Pages
288
ISBN10
0749461896
ISBN13
9780749461898
Series
Description
Emotionomics draws on insights gathered through facial coding to show how to measure and manage the emotional response of customers and employees, leading to competitive advantage and business success.