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Jean-Claude Usunier Commerce entre cultures
Jean-Claude Usunier Commerce entre cultures
Jean-Claude Usunier Commerce entre cultures

Commerce entre cultures

Une approche culturelle du marketing international

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  • 456 pages
  • 16 hours of reading

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Commerce entre cultures, Jean-Claude Usunier

Language
Released
1992
product-detail.submit-box.info.binding
(Paperback),
Book condition
Good
Price
€11.99

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Title
Commerce entre cultures
Subtitle
Une approche culturelle du marketing international
Language
French
Released
1992
Format
Paperback
Pages
456
ISBN10
2130441874
ISBN13
9782130441878
Series
Tags
Marketing and PR