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Commerce entre cultures
Une approche culturelle du marketing international
Authors
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Commerce entre cultures, Jean-Claude Usunier
- Language
- Released
- 1992
- Binding
- (Paperback)
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- Title
- Commerce entre cultures
- Subtitle
- Une approche culturelle du marketing international
- Language
- French
- Authors
- Jean-Claude Usunier
- Released
- 1992
- Format
- Paperback
- Pages
- 456
- ISBN10
- 2130441874
- ISBN13
- 9782130441878
- Series
- Tags
- Marketing and PR